Create for Both Sides

We are the most powerful species on the planet for two reasons: thumbs and our brains. When you create for the human, you need to remember that you are creating for the human brain.

There is a left side and a right side of the human brain. Those two sides of the brain have very different ways of operating or thinking. The left brain is verbal and processes information in an analytical and sequential way, looking first at the pieces and then putting them together to get the whole. The right brain is visual and processes information in an intuitive and simultaneous way, looking first at the whole picture and then the details.

The brain is powerful and takes a tremendous number of shortcuts. It holds the memories of things that you have done, seen, and experienced. It learns and retains shortcuts to bring back the information it has stored without using a lot of energy to allow us to make decisions and solve problems quickly.

To keep up with the ever-changing advances and technological developments, new shortcuts are developed that allow the brain to process information as quickly as possible, such as using emojis to express emotions and text acronyms to express complete thoughts and statements.

The left and right brain continue to rapidly learn new ways to communicate and process information as technology continues to advance and develop. Since the human brain learns incrementally, by applying previously learned lessons to subsequent experiences to create new knowledge, new forms of Internet slang that build upon the emojis and text acronyms we currently use today can be adopted and put to use that much faster.

When you communicate with others, whether professionally to create your brand platform and messaging or personally with family and friends, be wise and craft your message in a way that engages both sides of the brain – using both verbal and visual elements – so you can be more effective.