JANUARY 31, 2018 | BY JOHN LIM FOR ANA
In the ever-competitive advertising world, we keep using the same digital conversations to reach consumers through the devices they depend on. We have created and accepted a standard where engagements are average or below average at best. When did this become acceptable? And is it possible to achieve higher rates of engagement with today’s dynamic consumers? The answer is yes. By changing the conversation, your campaigns, and tactics, you can engage at unexpected levels and improve your bottom line.
Here are the top five ways to win with today’s mobile consumers: