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In John Lim’s book, Create For the Human, he showcases his mission/ platform for how to keep the consumer experience as human as possible in today’s digitally driven world. Based on four key principles, the philosophy promotes a better understanding of today’s “always connected” consumers in order to create enhanced and more meaningful conversations in your business and personal lives. This dynamic book will provide a comprehensive understanding of the philosophy, its core principles, and how to effectively implement them. Examples are provided to demonstrate how different brands have successfully incorporated these into their brand strategy and marketing campaigns. By integrating these principles into how you communicate and interact with others, you will boost your engagement rates and increase your ROI.